Websites for tradies that actually get you called
We build sites for electricians, brickies, fencers, mechanics and the rest — then measure whether the phone rings. Not clicks. Not impressions. Calls and form submissions, which you can check yourself.
You have probably been burnt before
We hear the same story a lot: paid someone for a website, never got a call out of it, never got a straight answer about why.
Part of the reason is that agencies report things that look like results.
One client's Google Ads account had 721 Performance Max "conversions" recorded against it. They were not enquiries. We stripped them out and rebuilt the tracking from scratch. Another account — different industry, so no name — had 583 click-conversions in 30 days against zero actual bookings. Anyone reading that dashboard would have thought the business was flying.
So, the boring bit up front: we count phone calls and form submissions. Nothing else is a lead.
What has actually happened for trade businesses we work with
Every client here is anonymous on purpose. We name a client only with their written permission, and we never show one client's account, dashboard or reporting to anyone else.
Across every site we manage
In July 2026 the client sites we hold Search Console access on drew 1,295 clicks from Google, out of 93,448 appearances in search results. That is the total across all ten properties, including the ones still early in the work and the two launched too recently to have a July at all. It is not a best case picked out of the set, because a best case picked out of a set tells you nothing about what happens to you.
Source: Search Console, 1–31 July 2026, all managed properties
An ads account we took over
The quote form had never recorded a single conversion. Not a low number — zero. Every enquiry through that form had been invisible to the account for as long as it existed, so every decision made from that account was made on incomplete numbers. We found it, fixed it, and rebuilt the campaigns around what was actually converting.
What we usually find first
Tracking that was never wired up, a Google Business Profile half filled in, and a contact form nobody has submitted since the site launched because it quietly errors on mobile. None of that is exotic. It is the ordinary state of a small business website that was built once and never checked, and it is why the first month of any engagement is measurement before it is marketing.
Why the numbers here are thin
We could fill this page with client results. We have them. What we do not have yet is written permission to publish them, and an agency that will put your competitor's figures on its website will put yours there too. When those permissions are signed, the case studies go up with the client's name on them — which is worth more than an anonymous number anyway.
We found the same problem on our own site
In August 2026 we checked our own website properly and found it was effectively invisible to Google. Searching for our own domain returned nothing.
The reasons were unglamorous. Every canonical link pointed at a staging address that returned a 404. The pages were being built empty — a 6 KB shell with no headline and no body text — while the build printed a success tick for all thirteen of them. All thirteen shipped the homepage's title. Our Google Analytics ID was still the literal placeholder, so we had never measured a single visit to our own site.
We fixed it over two days. The homepage went from 6,152 bytes with no headline to 64,322 bytes of real content, thirteen pages got their own titles, and the canonicals point at the real domain.
Worth saying plainly: the client sites did not have this problem — the most recent one we launched had Analytics and Search Console live on day one. Ours was the site nobody was checking, which is the point. This stuff breaks quietly, and the only thing that catches it is someone looking.
What you actually get
A website built to be found and to be called
Loads fast on a phone on 4G in a driveway. Your number tappable at the top of every page. Service pages for the jobs you want more of, and suburb pages for the areas you will actually drive to.
Tracking that works on day one
Analytics and Search Console connected and verified before the site goes live, so month one has real data in it rather than a gap you can never go back and fill. Every form and call button wired up, and we test them ourselves — on a phone, not just a desktop.
Your Google Business Profile sorted
It is free, it is often the first thing a local customer sees, and the profiles we open up are usually half filled in. Cheap to fix, and we track the calls and direction requests it produces so you can see whether it is earning its place.
Google Ads and Meta Ads, if they suit you
We will tell you if they do not. For some trades the profile and the site are enough to start.
SEO that is ongoing, not a one-off
Content, technical fixes, and the local signals that put you in the map results.
Leads that reach you while they are warm
A WhatsApp message the moment someone submits a form, so you can ring back from the ute. An AI chatbot that takes details after hours, if that suits your trade. A client portal with your leads in it, plus uptime and speed monitoring.
What it costs
Full websites start at $1,350, as a one-off fee. What moves the final figure is page count, and how much is built around your business rather than assembled from a template — we will walk you through it on the call.
Marketing is monthly. The right number depends on your trade, your suburbs and how many people are bidding against you. We quote it on the call, and show you what goes to Google or Meta and what goes to us.
If your budget will not get you past the established competitors in your area, we will say so rather than take the money for six months.
Questions tradies actually ask
How long before I see anything?
Ads move fastest — you are buying visibility, so enquiries can start within weeks, though tuning takes a couple of months. SEO and your Google Business Profile are slower and compound. Months is the right unit to think in. Anyone promising page one in a fortnight is guessing.
I have already got a website. Do I need a new one?
Often no. Plenty of the sites we take on are fine underneath and just have broken tracking, missing pages, or a Google Business Profile nobody has filled out. Fixing what is there is usually cheaper than starting again. We look first and tell you which it is.
Do I own the website?
That is the right question to ask any agency, us included. Your domain, site, Google Ads and Analytics accounts and Business Profile sit in your name, with us given access — not the other way round. Whoever you sign with, get the handover and the notice period in writing.
What counts as a lead?
A phone call or a form submission. Not a click, and not a conversion a platform has decided to credit itself with. We have taken over an account showing hundreds of recorded conversions with no enquiries behind them, so we count the things that ring your phone.
Tell us the trade and the suburbs
Ring us with your trade, the areas you cover and what a good job is worth, and we will give you a number. If we are not the right fit, we will say that too.