An AI chatbot that answers from your business, not the internet
It reads your website, answers questions in your own words, captures the enquiry and sends it to your phone. When it does not know something it says so and offers a callback, rather than guessing at your prices.
What it actually does
It answers from your own content
Not general internet knowledge. We feed it your pages — services, pricing, areas you cover, hours, FAQs — and it answers from that material. If the answer sits on page four of a services page nobody reads, the chatbot finds it and says it in a sentence.
It captures leads
When someone wants a quote, a booking or a callback, it asks for a name and a contact number and records it. That is an enquiry you would otherwise have lost to a closed tab.
It sends you a WhatsApp alert
New enquiry, straight to your phone, with the person's details and what they were asking about. A dashboard is one more thing nobody opens. A phone alert is not.
It logs every conversation
You can read what people actually asked, and it is rarely what you assumed. We flag the questions it could not answer, which becomes a to-do list for your website content.
How it works, in plain English
- 1
We read your website
A crawler goes through your pages and stores the text in a searchable index. We re-crawl on a schedule, so when you change a published page, the answers change with it.
- 2
Someone asks a question
They type "do you come out to Frankston?" into the widget.
- 3
The system finds the relevant passages
Not the whole website — just the parts about service areas.
- 4
A language model writes the answer from those passages
It is instructed to use your words and to say when it cannot find them. That makes wrong answers much rarer than a general-purpose chatbot, not impossible, which is why we test before launch and read the logs after.
- 5
If it does not know, it says so
And offers a callback instead of bluffing. A chatbot that guesses at your prices costs more than it earns.
- 6
Anything that looks like an enquiry becomes a lead
Details captured, WhatsApp alert sent, conversation logged.
We can also load knowledge that is not on your website — a price list you would rather not publish, trade terms, common phone questions. That material does not update itself: if it changes and nobody tells us, the chatbot keeps quoting the old version.
Where it helps, and where it does not
It helps when
- You get the same questions constantly — hours, service areas, what is included, how soon can you come out.
- Your enquiries arrive after hours. A name and number captured at 9pm is an enquiry you would otherwise not have had.
- Your website has good information, buried. Most site search boxes match keywords; this answers the question.
- You are paying for traffic. If you run Google Ads, more of those clicks turning into a contact detail changes the maths on the whole campaign.
It does not help when
- Your website has no answers in it. The chatbot can only say what your content says — the content comes first, and we will tell you that instead of selling you a chatbot that shrugs.
- You have no enquiries at all. A chatbot converts existing visitors; it brings nobody to your site.
- Your customers need a person. Judgement, negotiation, complaints, an actual quote for an actual job — that is you, not a bot.
- Nobody will maintain it. The knowledge base is a living thing, and it only works if someone tells us what changed.
A chatbot is a conversion tool, not a growth strategy. If it is the only thing you change, expect a modest improvement, not a transformation. If nobody is visiting your site at all, the fix is search, ads or your Google Business Profile — the other half of what we do, and the better first purchase.
Why us rather than a subscription tool
We build custom technology for our clients — AI chatbots, client portals, WhatsApp lead alerts, uptime and PageSpeed monitoring. The chatbot is our own build, not a reseller badge on someone else's platform. When it answers something wrong, we can go into the retrieval logic and fix it. A reseller can only file a support ticket.
Being straight about the evidence: we do not yet have a published before-and-after conversion figure for a chatbot install, so we are not going to quote you one. What we can do is put you in front of a working build and let you try to break it — including the questions it gets wrong, because every one of these has some. What we will not show you is another client's conversation logs: those are their customers' words, not our sales material.
Sam Mokari runs the builds and answers the phone. There is no account manager layer between you and the person who wrote it.
What it costs
Quoted per business after we have looked at your site, because the work scales with your content. A ten-page trades site is not the same job as hundreds of products and a booking system.
There are two parts to it:
- A one-off build fee — crawling and structuring your content, tuning how it answers, lead capture and WhatsApp alerts, matching the widget to your branding, and testing against real questions before it goes live.
- A monthly cost — hosting, the AI usage itself (billed on conversation volume, so a busy site costs more than a quiet one), and maintenance. Maintenance is not padding: content goes stale and answer quality drifts if nobody is watching.
The knowledge base, the build and the conversation logs are yours. If you leave, we export them and hand them over.
If a chatbot is not the right spend for you right now, we will say so on the call rather than after the invoice.
Common questions
Will it make things up about my business?
It answers from your content rather than general knowledge, and it is instructed to say when it cannot find something. That makes wrong answers much rarer than a general-purpose chatbot — not impossible. We test against real questions before launch and read the logs after, which is what the monthly cost is for.
What if it gets something wrong in front of a customer?
You tell us, we look at the conversation log, and we fix the retrieval or the content behind it. Because we built it, we can go into the logic. A reseller can only file a support ticket.
Where is the conversation data stored, and who can see it?
In our infrastructure, and you get access to the logs. We handle personal information under the Australian Privacy Principles — see our privacy policy. If you leave, we export the knowledge base and the logs and hand them over.
How long does it take to set up?
Days, not months, for a site with good content already on it. The work is crawling and structuring your pages, tuning how it answers, wiring up lead capture and alerts, and testing. Sites that need content written first take longer, and we will tell you if that is you.
I am in a regulated field — health, legal, finance. Can I use one?
Sometimes, with tighter constraints. A chatbot that offers anything resembling advice in a regulated field is a liability, so we configure it to answer logistics — hours, locations, what to bring, how to book — and hand off everything else to a person. For AHPRA-regulated practices in particular there are rules about what a website may say at all, and those apply to the chatbot too.
Can it book jobs or take payments?
Booking, yes, where your system has an integration worth using. Payments we would talk you out of — the chatbot's job is to capture the enquiry and hand a warm lead to you.
Can I turn it off?
Yes, and you should if it is not earning its keep. We would rather you switched it off than paid a monthly for something the logs show nobody uses.
Have a look at your website with us
Send us your address and we will tell you whether there is enough on your site for a chatbot to answer from — and if there is not, what to fix first.